My Planet Fitness re-brand was an opportunity to show off a growing business and what they could do with their brand. I wanted to re-brand Planet Fitness because it was a gym that I had once joined, and I enjoyed my experience, it just wasn’t appealing like some of the other gyms that I had started noticing. I wanted to give Planet Fitness more atmosphere and a sense of inclusiveness and health rather than only being a gym. I created various assets, from signage and advertising to packaging and web design to show off this new brand.
