Fleet Feet is an athletic shoe store where you can find expertise and help in finding the right fit for your foot. This already isn’t your normal sneaker shop, these shoes will help you in your performance, and these experts will also find a shoe that is better fitted for you. And instead of showing off those different kinds of cool shoes, I only used typography and used the evocation of the word I was using to demonstrate a more personal connection because of the expertise you are offered in-store and the size of your foot. I used orange to make my typography pop and glow a bit making it easier to read. I put these advertisements exactly where you would want to see them, in the city, near bus stops, and within a mall.
